In my little corner of the web there seems to be a resurgence in studying media theorists who were noticing big changes in culture happening from new media technologies like the television and extrapolating their idea for the internet age. There’s been Marshall McLuhan (the medium is the message), his student Walter Ong (we are switching from a literary society back to an oral one), Neil Postman (television forces information to be amusing and decontextualized).

But I had been a bit intimidated by the ideas of Vilem Flusser who in the 80’s was predicting machines that could generate personalized images for the user and adapt to their preferences until it becomes a feedback loop becoming stronger with each iteration.

I thought Kevin Munger’s video on Flusser’s Communicology offered a good entry point and rallying cry on how to study and escape the spiral we seem to be in.